A reformed Uber looks for second chance in Barcelona

An uber driver using the app

Uber is seeking a second chance in Barcelona three years after it was forced to shut down in the face of taxi driver protests by introducing a fully licensed ride-hailing service that meets local transportation laws.

Its new UberX service will operate with hundreds of professional, licensed drivers in contrast to the UberPop service it ran until late 2014 using non-professional drivers to pick up and drop off passengers, Uber said on Tuesday.

Uber is looking to make a clean break with business practices that resulted in a litany of regulatory battles, driver and consumer scandals and court cases.

“We made mistakes along the way,” Uber General Manager for Southwest Europe Carles Lloret said in a company blog post.

“We are changing the way we do business, putting integrity at the core of every decision we make and working hard to earn the trust of the cities in which we operate. Barcelona is no exception.”

Chief Executive Dara Khosrowshahi said in January he was focused on “responsible growth” as he seeks to put an end to the take-no-prisoners culture he inherited upon joining the pioneer of ride-hailing services last year.

Two years ago, Uber re-introduced UberX using professional drivers in Madrid. In December 2014, a judge had ordered all Uber services to be shut down in Spain’s capital city.

Decrying Uber‘s return as unfair competition to their livelihoods, taxi drivers have mounted a series of 24-hour strikes in Madrid, Barcelona and other Spanish cities over the past year.

“We are fully committed to working with the entire sector – including taxis – to improve mobility in Barcelona together,” said Lloret.

San Francisco-based Uber pre-emptively closed its services in Barcelona in December 2014 as local officials geared up to pass legislation against theUberPop service, which city authorities legally barred the following year.

Protests by taxi associations over the past year against Uber have also targeted Madrid-based Cabify, a rival founded in 2012 that operates in Spain, Portugal and Latin America.

Uber operates a range of ride-hailing services in more than 600 cities around the world.

Also read:

Former Uber CEO Kalanick starts China, India-focused investment fund

Reuters

Singapore Reporter/s

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.