Una Brands acquires Australian drinkware firm Bellaforte for $730,000 

Una Brands' head of acquisitions Yenti Kushor (left) with Bellaforte founder Sam Richards (right). Source: Una Brands.

Singapore-based e-commerce brand acquirer Una Brands has bought Bellaforte, an Australian drinkware company founded by a 15-year-old entrepreneur for AUD$1 million ($730,000). 

Sam Richards founded Bellaforte two years ago when he was just 13. His company sells glasses, that it claims are recyclable and unbreakable, on Amazon. 

The company turned profitable in 2020, which led Richards to look for an exit. Richards will stay on as a consultant for two years after the acquisition, The Courier Mail reported. 

“He was a tough negotiator. I have dealt with hundreds of business owners but Sam drove a hard bargain,” Yenti Kushor, Una Brands’ head of acquisitions at Una Brands, said in a statement.

“He was driven and he knew what he wanted. It was evident that he did his research and had the numbers to back it up. He didn’t give up until we met his number,” she added. 

Richards, whose parents are also entrepreneurs, said he will use his newfound wealth to purchase a new smartwatch, headphones, tech company shares, and a Tesla. He also plans to pursue his university studies in Singapore. 

Founded in December 2020 by former foodpanda founder and Rocket Internet Southeast Asia chief executive Kiren Tanna, Una bagged $40 million in seed funding in May this year from the likes of 500 Startups and former Lazada chief executive and founder Maximilian Bittner. 

Una Brands had said then that it will acquire companies with strong independent branding, which have annual revenues between $300,000 and $20 million.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.