<article>US-based social media music company <a href="http://dealstreetasia.com/tag/smule" target="_blank" rel="noopener">Smule </a>has raised an additional $20 million in a bid to expand in India, its second largest international market.</article>

US-based social media music company <a href="http://dealstreetasia.com/tag/smule" target="_blank" rel="noopener">Smule </a>has raised an additional $20 million in a bid to expand in India, its second largest international market.
According to a report in TechCrunch, the &#8220;strategic investment&#8221; was made by<a href="http://dealstreetasia.com/tag/time-bridge" target="_blank" rel="noopener"> Times Bridge</a>, the venture capital unit of Indian media conglomerate The Times Group.
This latest funding in Smule follows a $54-million funding round raised by the company in May last year. That financing round was led by Chinese technology giant Tencent Holdings to accelerate Smule&#8217;s international growth. Existing investors Adams Street Partners and Bessemer Ventures also participated in the round, which reportedly valued the company at around $604 million.
&#8220;Building the Smule brand in India is a long term process, but a critical facet of realising our vision to connect the world through music,&#8221; CEO and co-founder Jeffrey Smith told TechCrunch.
The investment also entails full social media partnership for Times Bridge, leveraging its reach with local artists leading to targeted marketing in the country.
Smule is a music app initially released under the name Sing! Karaoke in 2012. Through the app, users choose a song and sing along as a solo, duet, or group performance.
Within Asia, some of Smule‘s largest competitors include China’s ChangBa and Tencent’s own WeSing.
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<a style="color: #ff0000;" href="https://www.dealstreetasia.com/stories/music-application-smule-raises-54m-in-tencent-led-round-as-it-eyes-ipo-72127/" target="_blank" rel="noopener">US music app Smule raises $54m in Tencent-led round as it eyes IPO</a>

US-based social media music company Smule has raised an additional $20 million in a bid to expand in India- its second largest international market.

US-based music app Smule raises $20m for India expansion

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US-based music app Smule raises $20m for India expansion

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