Vietnam-based price comparison platform Websosanh joins Korea’s YSM through share swap

A deal between Vietnam-based price comparison platform Websosanh and Yello Shopping Media (YSM), a unit of Korea’s mobile service group Yello Mobile, that was signed last month, was recently implemented through a share swap, the Korean company announced on Thursday.

DEALSTREETASIA had reported last month that Websosanh had joined the YSM network through a deal on June 22. A communications official from Yello Mobile then confirmed the “joining”.

On Thursday, the source added further that “any company that joins YSM will be guaranteed its independence in operating business.”

Also read: Exclusive: Vietnam-based price comparison site Websosanh ‘joins’ Yello Mobile Group co YSM

YSM sees Websosanh, which was launched in December 2013, as one of the top price comparison sites in Vietnam, recently having reached three million monthly visits.

Websosanh.vn holds an information database of more than six million products, and aims to service its users with quality shopping contents at affordable prices.

“I believe YSM is one of the fastest growing players in Asia’s e-commerce landscape. Joining YSM means a lot for Websosanh. We are not alone anymore in our battle to tackle e-commerce problems in Vietnam,” commented Vu Quang Trung, Websosanh’s co-founder and CEO.

“I would spare no effort on Websosanh’s growth to become the top price comparison website in Vietnam”, responded YSM group’s CEO Sungwoo Choi. “The deal will become a milestone for both groups. We will cooperate to foster an active mobile shopping environment in Southeast Asia, where e-commerce is still in its early stages”.

Dzung Nguyen, CyberAgent Ventures’ head of Vietnam and Thailand, is the supposed connector of the two companies in this deal. While there was no official announcement regarding the Japanese venture capital firm’s investment in Websosanh, the fund does have undisclosed investments in some Vietnam-based startups.

YSM group has also partnered with the largest Indonesian-based price comparison site PriceArea.com last September.

In Korea, YSM group operates COOCHA, the one-stop mobile shopping service which aggregates the hottest deals offered by various online retailers.

Meanwhile, Yello Digital Marketing, another unit of Yello Mobile, has recently purchased stakes in several marketing platforms across Southeast Asia, including Indonesia’s Adplus, Vietnam’s CleverAds and Thailand’s Adyim.

Related stories: Exclusive: Korea’s Yello Digital Marketing invests in Vietnam’s marketing platform CleverAds

Korea’s Yello Mobile acquires Indonesian adtech co Adplus

Korea’s YDM acquires majority stake in Thai online marketing Adyim

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.