Vietnamese e-commerce enablers cash in on TikTok Shop’s growing traction

Vietnamese e-commerce enablers cash in on TikTok Shop’s growing traction

Photo: Olivier Bergeron/ Unsplash

As Chinese internet giant ByteDance’s TikTok Shop sees frenzied traction within months of its launch in Vietnam, the country’s venture-backed e-commerce enablers are quick to tap into the platform’s “shoppertainment” model that blends shopping and entertainment. 

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