Vietnam's social commerce startups fight for survival amid growth, scale-up challenges

Vietnam's social commerce startups fight for survival amid growth, scale-up challenges

Photo: Pixabay

While the TikTok boom is creating significant opportunities for social commerce, which allows individuals to market products to friends and families using social media and earn commissions from them, Vietnamese startups operating in this space are facing survival challenges.

Edited by: Joymitra Rai

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