Vietnam’s ‘Uber for maids’ snags funding from Patamar Capital

Photo by Bruno Nascimento on Unsplash

CyberAgent-backed, a Vietnam-based household service startup, has raised an undisclosed investment from San Francisco-based impact investor Patamar Capital.

This is the second fundraising of since it snapped up a six-digit seed funding from Japan’s CyberAgent Ventures in 2015, the Vietnamese startup said in an announcement.

“With the funding, we will expand the model to other provinces, not just Hanoi and Ho Chi Minh City, and introduce more utilities that help customers save time and get more convenience,” a representative from told DEALSTREETASIA in an interaction.

Founded in late 2012 by CEO Phan Hong Minh,, dubbed the “Uber for maids” in Vietnam, currently serves more than 10,000 customers in Hanoi through its network of around 3,000 housemaids.

Patamar Capital invests in early-stage impact startups in Asia’s fastest-growing economies such as India, Indonesia, Vietnam and the Philippines. The company invests up to $2 million in businesses in sectors such as agriculture, education, healthcare, employment access and financial inclusion.

The investment by Patamar, estimated to be in the region of $200,000-300,000, was made through the women SME-focused impact investment fund launched last year in collaboration with the Australian government’s Investing in Women initiative.

The women SME-focused fund also runs an impact accelerator programme where four of the 12 participating companies are chosen by peers to receive $25,000 in funding. The first batch of the accelerator was organized in October 2017 and the second batch is scheduled to be held in the second quarter of this year.

Patamar and the Australian government’s Investing in Women initiative have also adopted the mandate of helping select women-led/owned businesses in these three countries source and close deals.

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