<article>Be Group has become the latest to join the ride-hailing transport bandwagon in Vietnam, which is home to local players FastGo, VATO and NOW, as well as Southeast Asian unicorns <a style="color: #000080;" href="https://www.dealstreetasia.com/tag/grab/">Grab</a> and <a style="color: #000080;" href="https://www.dealstreetasia.com/tag/go-jek/">Go-Jek</a>.</article>

Be Group has become the latest to join the ride-hailing transport bandwagon in Vietnam, which is home to local players FastGo, VATO and NOW, as well as Southeast Asian unicorns <a style="color: #000080;" href="https://www.dealstreetasia.com/tag/grab/">Grab</a> and <a style="color: #000080;" href="https://www.dealstreetasia.com/tag/go-jek/">Go-Jek</a>.
It has raised a 9-digit funding to fuel competition with other players, according to a person close to the company. Hanoi-headquartered <a style="color: #000080;" href="https://www.dealstreetasia.com/tag/vpbank/">VPBank</a>, which has sealed a partnership to provide financial packages for Be Group&#8217;s users and drivers, is an investor in the startup.
Be Group, started by VNG Corp co-founder Tran Thanh Hai, is looking to launch its operations in Hanoi and Ho Chi Minh City on December 17.
Be Group will initially kick off with BeBike and BeCar services and add further features such as e-wallet, delivery and reward programmes akin to other ride-hailing majors like Grab.
Be Group said on Thursday that it expected to be in 15 cities and provinces in 2019 before expanding across the country by 2020. The company is targeting 6.6 million app downloads in 2019.
Unlike other app operators, including Grab and FastGo, Be Group has registered as a transportation business, the company said at its launch.
Ride-hailing services in Vietnam are eligible under a pilot programme to integrate technology in transportation business. In addition to a small number of taxi operators, DEALSTREETASIA has learnt that only Grab and VATO have been licensed under this initiative.
Go-Jek entered Vietnam in mid-2018 around the same time when <a style="color: #000080;" href="https://www.dealstreetasia.com/tag/vinacapital-ventures/">VinaCapital Ventures</a>-backed FastGo launched its services.
While Vietnam’s largest taxi company Vinasun has come to a one-month amicable settlement with Grab after a prolonged court case, other local taxi operators are finding ways to compete with ride-sharing companies by developing their own apps, such as Mai Linh, the second largest player, and G7 – a newly launched business through the merger of several local firms.
Also read:
<a href="https://www.dealstreetasia.com/stories/grab-vinasun-settlement-112208/">Grab announces out-of-court settlement with Vietnamese taxi firm Vinasun</a>
<a style="color: #ff0000;" href="https://www.dealstreetasia.com/stories/ride-hailing-giant-grab-in-strategic-pact-with-vietnamese-payments-startup-moca-106486/">Ride-hailing giant Grab in strategic pact with Vietnamese payments startup Moca</a>

Be Group latest to join ride-hailing transport bandwagon in Vietnam, which is home to local players FastGo, VATO and NOW, as well as SE Asian unicorns Grab and Go-Jek.

Vietnam: VNG co-founder's ride-hailing service Be Group set to launch operations

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief

Vietnam: VNG co-founder's ride-hailing service Be Group set to launch operations

Start your deal-making journey now!

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief