Walmart partners with China’s TikTok to sell merchandise while livestreaming

Photo: Kon Karampelas /Unsplash

Walmart Inc, which is looking to invest in TikTok, said on Thursday it would partner with the Chinese-owned video-sharing app to sell items seen on a livestream by creators featuring the retailer’s fashion merchandise.

Walmart said here viewers on TikTok, which reaches 100 million U.S. users a month, can shop for fashion items featured in content from popular creators without having to leave the platform. The livestream will take place on Friday on Walmart’s profile page on TikTok.

The livestream will feature national brands like Champion, Jordache, Kendall + Kylie and some private brands including Free Assembly, Scoop and Sofia Jeans, Walmart said.

“It gives us a new way to engage with users and reach potential new customers,” William White, Walmart’s U.S. chief marketing officer, wrote in a blog post.

The world’s largest retailer’s planned investment in TikTok will help it engage with younger audience and supercharge its battle against Amazon.com Inc in e-commerce and online advertising. But political tensions between the United States and China and uncertainty continue to stand in the way.

Walmart’s online sales have catapulted during the COVID-19 pandemic as customers avoiding crowds fearing they would contract the virus are shopping more from the comfort from their homes.

Reuters

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.