Australian technology company Wattcost beat five other finalists, chosen from and over 500 submissions from around the region, to win the inaugural SingTel Group–Samsung Regional Mobile App Challenge. The six finalists were selected from a pool of over 500 start-ups comprising over 1,000 participants from Australia, India, Indonesia, the Philippines, Singapore and Thailand.
The competition for startups was organised in Singapore by the Philippine-based firm Globe Telecom together with SingTel Group (in partnership with Samsung), including SingTel in Singapore, Optus in Australia and its other regional mobile associates- AIS in Thailand, Airtel in India and Africa, and Telkomsel in Indonesia.
The winner of the mobile app challange, Wattcost, has technology that turns a home into a “smart home” of the future with an affordable wireless beacon and a free mobile app. Simply attached to the home’s electricity metre, the beacon analyses energy use with advanced machine-learning algorithms and sends real-time alerts to help customers optimise their energy consumption and save electricity costs.
As a winner, Wattcost will gain access to over 500 million customers across Asia and Africa and will get prime placement on Samsung content and services platforms.
Mark Chong, SingTel, CEO (International) SingTel Group said that the challenge was part of the group’s efforts to foster innovation within the regional start-up ecosystem, as mobile devices are becoming more pervasive in the Asian markets. The challenge is part of a larger group-level collaboration between the companies to increase smartphone penetration and the proliferation of mobile apps in the markets where members of the SingTel Group operate, he added.
Dr Won-Pyo Hong, president and head of Samsung Media Solution Center, said: “Through the Mobile App Challenge, we hope to identify and support talented app developers to roll out innovative content and services across various mobile platforms.”
Judges included industry leaders such as Steve Leonard, executive deputy chairman of Infocomm Development Authority of Singapore (IDA) and Amit Anand, MD, Jungle Ventures, as well as representatives from the SingTel Group and Samsung.