Anameha Infomedia Pvt. Ltd, which owns and operates wedding planning portal WedMeGood, has raised $0.4 million (Rs.2.7 crore) from early-stage investor Indian Angel Network, the latter said in a statement on Wednesday.
The round was led by angel investors Hemant Kanakia and Alok Mittal on behalf of Indian Angel Network. Kanakia will join the board of the company.
The company will use the funding to scale up technology and sales teams.
It was founded in February 2014 by husband-wife duo, Anand Shahani and Mehak Shahani and offers a pre-screened curated vendor list to help customers find professionals such as photographers, make-up artists, decor vendors, jewelery brands, designer wear and catering firms.
Mehak has a post graduate degree from the Delhi School of Economics while Anand is an alumnus of XLRI, Jamshedpur. Before launching WedMeGood, Anand was the marketing manager for Abbott Nutrition and Mehak worked as an analyst at American Express. Mehak also runs a make-up and fashion blog, Peaches and Blush.
“The IAN investment will help us reach a greater pan-India presence as we plan to extend our vendor base across major metro cities,” said Shahani.
The company claims to have over 3,500 vendors and a million customers so far.
“Wedding industry is huge in India and there is a place for every new offering which can simplify the entire process for a client. Indian weddings and the associated industries are bound to propagate in the coming years. But, with this potential comes the confusion which WedMeGood is trying to decrease by becoming a one-stop shop for a couple for all their needs related to planning a wedding,” said Kanakia.
This article was first published on Livemint.com