YesBoss, an Indonesian startup that previously provided free text-based personal assistant service, has introduced its latest product, Kata.ai, a new platform that connects brands and consumers by utilising artificial intelligence (AI) technology.
In the light of this launch, YesBoss will end its human-assisted B2C service starting November 2016. The company said Kata.ai will be their first, amongst several new products released under YesBoss Group, to seize “greater opportunities” in both business and consumer sector.
“We are very excited to welcome the opportunities ahead to work together with hundreds of brands across the nation to revolutionize the way they communicate with their consumers. As a tech startup company, we are looking forward to apply our technology to B2B sector as well launching other consumer products very soon.” said YesBoss CEO Irzan Raditya.
The initial version of Kata.ai offers natural language dialogue engine that enables brands and enterprises to build their own chatbots.
These bots can then perform conversational activities, such as product marketing, commerce, to behavioral data gathering. The process will be carried out via commonly-used social and messaging platforms like LINE, Facebook, Twitter, Blackberry Messenger, Telegram, as well as SMS.
Raditya said the upcoming version of Kata.ai will come in the form of a SaaS (Software as a Service) model by early 2017.
“[The service] is helping businesses to understand the behavior of their consumers and build better relationships. In fact, the growth of messaging app usage in Indonesia have risen exponentially over the years with 62 million BBM users, 72 million LINE active users, and 88 million Facebook active users,” he said.
Going forward, Kata.ai is certainly aiming to become the most advanced platform that offers Natural Language Processing (NLP) technology in Bahasa Indonesia. To support this vision, a local Deep Learning and NLP expert, Jim Geovedi, also joins the company and has been assisting the team as Technology Advisor.
Prior to Kata.ai official launch, YesBoss Group have secured major partnerships with Microsoft, Infomedia Nusantara (the largest contact center company in Indonesia, a subsidiary of Telkom) and aCommerce, in order to tap into hundreds of national brands and enterprises in various industries from e- commerce, FMCG, to financial services.
“[We are] bringing forth the new wave of conversational commerce trend with the highest standard of AI technology in Indonesia,” said Raditya.