YouTube will first test the feature in India over the next few days and then expand to more countries in the coming months, it said in a blog post on Monday.
“Over the next few days in India, we’re launching an early beta of Shorts with a handful of new creation tools to test this out. This is an early version of the product, but we’re releasing it now to bring you — our global community of users, creators and artists — on our journey with us as we build and improve Shorts.”
YouTube’s new product, which will compete with Facebook Inc’s Reels and TikTok, will let users record short mobile-friendly vertical videos and then add special effects and soundtracks pulled from a music library.
The announcement also comes as Oracle Corp and China’s ByteDance team up to keep TikTok operating in the United States, beating Microsoft Corp in a deal structured as a partnership rather than an outright sale.
YouTube’s entry into the short-form video service space coincides with TikTok’s ban in one of its biggest market, India, following the country’s escalating tensions with China.
This article was first published on livemint.com