Zara owner Inditex expands bargain brand Lefties to counter Shein

Zara owner Inditex expands bargain brand Lefties to counter Shein

FILE PHOTO: People shop at the Shein Holiday pop-up shop inside of Times Square's Forever 21 in New York City, U.S., November 10, 2023.REUTERS/David 'Dee' Delgado/File Photo

Zara owner Inditex, the world’s biggest listed fast fashion company by sales, is expanding its low-priced Gen Z-focused brand Lefties to counter Chinese-founded rival Shein.

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