Zeemi.tv, an Indonesian live-streaming entertainment startup, closed a seed funding round in excess of $1 million, led by the venture arm of Japanese firm DeNA and 500 Startups. The capital will go towards marketing and technology improvements, in addition to mobile app development and the mobile user experience, according to CEO and founder Thomas Damek.
DeNA runs Showroom, one of Japan’s like-minded live-streaming sites. Damek believes the involvement of DeNA will leverage on their expertise to facilitate Zeemi’s growth. Damek stated “Coupled with the 500 Startups’ network, we’re in a great position to make Zeemi a household name for millions of Indonesians.”
Users can share their experiences and talents on live video, across both mobile and desktop platforms. Through Zeemi, Damek seeks to establish it as a community forum for sharing emotion and insights, while also establishing a broadcast platform for performers to broadcast to friends, followers and a wide audience in real-time.
Viewers on Zeemi can send virtual gifts purchased through Zeemi to performer, who exchange these gifts for cash. This model is designed to motivate users and other popular broadcasters to produce high quality content.
James Riney, principal at DeNA’s venture arm, stated: “We’ve been bullish on live-streaming way before the recent hype, and see it as the next frontier in video and social. We’re excited to get behind Tom and his team, and build the leading creative outlet for Indonesians across the country.”