Zomato said in a recent tweet, “Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye,” which roughly translates to “Guys, one should eat homemade food once in a while.”
To this, it’s founder Deepinder Goyal replied: “Who did this? Good tweet.”
The development comes roughly a month after Swiggy launched ‘Swiggy Daily’, an app to give consumers access to a variety of simple homestyle meals prepared by home chefs, tiffin service providers and organised vendors. The services were initially launched in Gurugram, and will be expanded to Bengaluru and Mumbai in the coming months, Swiggy then said.
According to an IANS report, Swiggy is already catering to over 1,000 customers in Gurugram with its new app. Swiggy Daily allows users to schedule their meals in advance or opt for a daily, weekly, or monthly subscription.
Zomato and Swiggy are locked in a fierce battle for dominance in India’s fast-growing online food delivery market. By December 2018, Swiggy occupied about 36.4 per cent of the market share by transactional volume, according to data from market intelligence firm Kalagato. Zomato was a distant second with just over 26 per cent share.
Other players in the segment include Ola’s FoodPanda and Uber Eats, the online food delivery service owned by Uber Technologies Inc.