The Race for Dominance of Indonesia’s SVOD Market

The Race for Dominance of Indonesia’s SVOD Market

21 July, 2022

Streaming video-on-demand (SVOD) giants such as Netflix and Disney+ Hotstar are locked in a battle for eyeballs with local players such as Surya Citra Media and Media Nusantara in Indonesia. At stake is a large but relatively untapped market – the SVOD household penetration in the world’s fourth most populous country stood at a mere 7.4% in 2021, according to Media Partners Asia.

 

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