Alfamart: More than Just the Pantry of the Middle Classes

Sumber Alfaria Trijaya Tbk, better known as Alfamart, is one of the leading mini-market operators in Indonesia. It has also been one of the best-performing stocks in the country, rising by over 140% over the last 12 months. This report looks at its various businesses and its growth and expansion strategy, including its plans to embrace the digital economy, to assess if it lives up to the hype.