Online real estate platform Housing.com has initiated discussions with e-commerce company Snapdeal and global media giant News Corp, which also backs rival PropTiger, for a strategic stake sale to get over its financial troubles, according to a report in The Economic Times.
News Corp acquired a 25 per cent stake in Elara, the parent company of PropTiger, for $30 million in November last year and has since then increased its stake to about 30% in the startup.