Youappi operates as a management solution for mobile brands to consolidates and streamlines their mobile media purchasing.
The money raised in this funding round is earmarked for global expansion, particularly for growth acceleration in China, Japan and other growth markets. The headquarters will also be shifted to San Francisco, with continued product development and enhancement of YouAppi’s OneRun platform.
This Series B investment brings its equity funding to date to a total of $18.1 million. The investors participating in this round are Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, Altair Capital, and existing investors Glilot Capital Partners, 2B Angels and Flint Capital.
“We are impressed with YouAppi’s capability to partner with global mobile publishers to open up and deepen the post-event model powered by an AI system which operates like a powerful virtual sales team, generating mobile app users with guaranteed results for the world’s leading mobile marketers,” said Carman Chan, managing partner of Click Ventures.
It claims to combine machine learning with proprietary predictive algorithms to analyse the mobile content consumption patterns of over 1.5 billion users, with the aim of converting user data into revenue aligned with the monetisation strategy of media vendors. It enables mobile app providers gain insights into their clients using post-install event analytics and tailor their customer conversion.
YouAppi maintains mobile customer acquisition technology and teams in San Francisco and New York in the US, and China, India, Israel, Singapore, Germany and the UK. The company’s OneRun Platform claims to conduct real-time multi variant analysis to understand the key performance indicators (KPIs) for each app.
According to a press release, this investment represents an increase in excess of 300 per cent from the last funding round secured by YouAppi, driven by the scale of reaching 1.5 billion global mobile profiles accessing 3500 mobile apps and sites. These include brands such as The New York Times, Pandora, EA, Orbitz, Zynga, Yandex, Wayfair, and Viber, operating across 200 countries with 100 billion impressions monthly.
In response to the investment, Vaknin remarked: “Despite being in a competitive market, closing a B round which increases the investment by more than 300% from our last round, is proof of the efficacy of YouAppi’s technology and team, which is enabling 450 leading global advertisers to secure profitable users around the world.”.
Prior to this transaction, YouAppi was already servicing Chinese firms like Baidu, UC Union (Alibaba Mobile Business Group), Sungy Mobile, Apus, NewBornTown, Kika and Bandai Namco. Its Chinese revenue is expected to double in 2016 from 10 per cent to 20 per cent of YouAppi’s global revenue.
Commenting on the investment, Jin Shanghao, a venture partner with Hawk Ventures, said, “We invested in YouAppi because of the strong performance results for the company’s mobile user acquisition technology. What really impressed me about YouAppi’s technology is the ability to hit the ground running and deliver strong user acquisition numbers for native Chinese apps at or below the price point set by the app’s marketing team.”
Shanghai added, “Most foreign companies have a steep learning curve in China, but YouAppi succeeded immediately upon launching their first few native Chinese apps.”