Ensogo hires Zalora co-founder, HappyFresh sets up Philippines office

Two regional startup – Ensogo and HappyFresh – made key hires for their operations recently, with Ensogo driving it mobile marketplace narrative, and HappyFresh expanding into a new market.

Ensogo brings Zalora co-founder on board as COO

Australia-listed e-commerce company Ensogo Ltd has appointed Zalora co-founder, Cooper McGuire as its chief operating officer, to drive the company to becoming a focused mobile marketplace.

Having held senior operational and financial roles in leading online retail businesses and investment banks throughout his career, McGuire has extensive experience in e-commerce, financial and technology industries, and specializes in building and scaling e-commerce businesses with deep expertise in emerging market business development.

McGuire previously served as chief financial officer in Zalora, during which he was responsible for the company’s core infrastructure and spearheaded Zalora’s successful $360 million capital raising from global blue-chip investors including Rocket Internet, JP Morgan Asset Management, Kinnevik, Access Industries and Summit Partners.

Singapore-based Ensogo launched its mobile marketplace at the end of 2015, and at end-February this year, had already attracted strong support from established sellers in the region. The marketplace saw rapid increases in active sellers and inventory by 600 per cent and 3000 per cent respectively over the first two weeks of January, following on strong Q4 2015 metrics, Ensogo had said in an earlier statement.

The platform already has approximately 8000 retailers and with 860,000 SKU’s .

Ensogo co-founder Kris Marszalek added: “Ensogo’s new mobile marketplace will allow us to fast track growth and capitalise on the incredible opportunity before us. We are confident that with McGuire’s leadership and expertise, we will be able to accelerate our strategies and deliver growth rates that correspond with the size of the e-commerce opportunity in the region.”

HappyFresh opens Philippines office, with key hire in place

Online grocery company HappyFresh has hired Isabel “Pao” Barientos as managing director to lead its fifth office in Asia, in the Philippines.

The new office is set to become fully operational in the second quarter of 2016. HappyFresh currently has offices in Indonesia, Malaysia, Thailand and Taiwan.

The move into the Philippines will bolster HappyFresh’s presence and strengthen its commitment to Asia, it said in a statement.

Barientos, who was chief operating officer of online marketplace theshop.ph, has also previously worked at Ensogo and the Lazada Group.  

On the outlook for HappyFresh in the Philippines, Barientos said, “We will be able to solve a real problem for our customers. Metro Manila, which we will serve first, has an expected growth in the number of new cars of 500,000 annually. That can make every trip to a supermarket a half day journey. We expect working mothers to be our main customers. (…) In addition to that, our business operation in the Philippines also means we will be creating job opportunities for the local talents. I am very excited to bring this opportunity to Manila.”

Also Read:

Online retailer Ensogo raises $27m from conditional placement

Ensogo to raise $7.6m from HK’s Ward Ferry via share placement

Jakarta-based online grocery startup HappyFresh raises $12m in Series A led by Vertex, Sinar Mas

Grocery shopping app HappyFresh launches in KL, eyes Jakarta

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.