Singapore-based DSG Consumer Partners, one of the rare non-tech early stage investment firms, recently hit the first close of its second fund at $35 million, with a target of raising $40 million. The India and Southeast Asia-focussed fund has already started deploying its second fund, with its maiden investment in juice brand Raw Pressery in a $4.5-million funding round along with Sequoia Capital and Saama Capital. It is ready to close four more investments, two of which are likely to be announced by June, Deepak Shahdadpuri, Founder and Managing Director, DSG Consumer Partners said in an interaction. Armed with a strong financial investment background spanning over 15 years, Shahdadpuri had earlier founded investment firms including InseadAlum Ventures, Beacon India Private Equity Fund, Gem India Advisors and Capco Advisors. He currently serves on the boards of Baker’s Circle, Bhayana Builders, Exito Gourmet, Indostar Capital Finance, Mswipe Technologies, Sula Wines and Veeba Food Services among others.