Malaysia’s Beaupass acquires Singapore beauty services platform Wellnessly

Crystal Horse Investments-backed Beaupass has announced the acquisition of Wellnessly, a beauty services discovery and booking platform based in Singapore, for an undisclosed amount.

The deal was completed in February this year, and will allow Beaupass to secure a stronger footing in the Singapore market.

Beaupass, whose services are available in Malaysia, Singapore and Jakarta, will be going further with its regional plans next by expanding to four cities more by the end of the year.

Since Wellnessly’s launch in 2014, the startup has been one of the earliest online platforms covering beauty and wellness businesses in the city.

“We like what the team has done. It’s one of the very few beauty sites where the locals find really useful. This will be a good way to put both teams together and take it further,” Beaupass chief executive officer Low Elvin commented.

Established in August 2015, Beaupass has grown rapidly into the leading premier beauty platform in Southeast Asia. The company believes the combination with Wellnessly will fuel its continued development in Asia.

Focusing on building a robust platform that serves the ecosystem of beauty goers and beauty businesses, Beaupass’ main vision is to connect customers intimately with beauty businesses, while improving the industry as a whole.

In comments to DEALSTREETASIA, Beaupass noted that the tech-beauty segment is in the process of being rationalised, all in effort to capture the volume of an untapped billion-dollar industry.

“The existing players in the Southeast Asia region are focused in driving the bookings online, similar to O2O play in China. We have a different perspective altogether,” it said via email.

Also read:

Malaysia: Bfab raises seed funding led by KK Fund, with 500 Startups, Captii Ventures on board

Malaysia’s wellness startup PurelyB acquires Singapore’s Stretch City

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.