The deal was completed in February this year, and will allow Beaupass to secure a stronger footing in the Singapore market.
Beaupass, whose services are available in Malaysia, Singapore and Jakarta, will be going further with its regional plans next by expanding to four cities more by the end of the year.
Since Wellnessly’s launch in 2014, the startup has been one of the earliest online platforms covering beauty and wellness businesses in the city.
“We like what the team has done. It’s one of the very few beauty sites where the locals find really useful. This will be a good way to put both teams together and take it further,” Beaupass chief executive officer Low Elvin commented.
Established in August 2015, Beaupass has grown rapidly into the leading premier beauty platform in Southeast Asia. The company believes the combination with Wellnessly will fuel its continued development in Asia.
Focusing on building a robust platform that serves the ecosystem of beauty goers and beauty businesses, Beaupass’ main vision is to connect customers intimately with beauty businesses, while improving the industry as a whole.
In comments to DEALSTREETASIA, Beaupass noted that the tech-beauty segment is in the process of being rationalised, all in effort to capture the volume of an untapped billion-dollar industry.
“The existing players in the Southeast Asia region are focused in driving the bookings online, similar to O2O play in China. We have a different perspective altogether,” it said via email.