India Digest: Senovo, UVC backs Loyalty Prime; East Ventures invests in Betaout

Photo: Reuters

SaaS platform Loyalty Prime has secured funding from a consortium of investors comprising Senovo, Unternehmertum Venture Capital (UVC) and angel investor Alexander Bruehl. In a separate deal, Betaout has raised an undisclosed amount in funding from SEA focused East Ventures and angel investors.

Senovo, UVC backs SaaS venture Loyalty Prime

Software-as-a-Service platform Loyalty Prime has secured an undisclosed amount in Series A funding from a consortium of investors comprising Senovo, Unternehmertum Venture Capital (UVC) and angel investor Alexander Bruehl, as per a press statement.

The company will use the funds to rapidly grow its business across Europe, North America, and Asia, the statement added.

Loyalty Prime kicked off as a self-funded start-up in 2014. Spearheaded by its two founders – Christoph Straub and Kunal Mohiuddin – the start-up run cloud-based loyalty programmes for small, medium and enterprise clients such as Fraport AG, TRW ZF, Preferred Hotels & Resorts to name a few.

“With the funding, LP will be able to accelerate market penetration and is well prepared to become the ‘Salesforce’ of the loyalty industry,” said Jan Boluminski, Managing Director at Envolved and co-founder of Payback, who supports Loyalty Prime as advisory board member.

East Ventures invests in Betaout

Betaout, a customer intelligence and marketing automation platform for e-commerce companies, has raised an undisclosed amount of funding from SEA focused East Ventures and angel investors, according to a press statement.

The funds will be used by Betaout to enhance its operations in Indonesia and other parts of South East Asia, expand clientele, and to focus on product development.

Ankit Maheshwari, CEO and Co-founder of Betaout said, “Indonesia is an important market for us and having the support and domain expertise of East Ventures, will help us in executing our vision of enabling e-commerce marketers across South East Asia to retain their customers and drive better ROI.”

Also Read: India Dealbook: Startups Wydr, Tyre Express and Ethosh raise funds

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.