SaaS platform Loyalty Prime has secured funding from a consortium of investors comprising Senovo, Unternehmertum Venture Capital (UVC) and angel investor Alexander Bruehl. In a separate deal, Betaout has raised an undisclosed amount in funding from SEA focused East Ventures and angel investors.
Senovo, UVC backs SaaS venture Loyalty Prime
Software-as-a-Service platform Loyalty Prime has secured an undisclosed amount in Series A funding from a consortium of investors comprising Senovo, Unternehmertum Venture Capital (UVC) and angel investor Alexander Bruehl, as per a press statement.
The company will use the funds to rapidly grow its business across Europe, North America, and Asia, the statement added.
Loyalty Prime kicked off as a self-funded start-up in 2014. Spearheaded by its two founders – Christoph Straub and Kunal Mohiuddin – the start-up run cloud-based loyalty programmes for small, medium and enterprise clients such as Fraport AG, TRW ZF, Preferred Hotels & Resorts to name a few.
“With the funding, LP will be able to accelerate market penetration and is well prepared to become the ‘Salesforce’ of the loyalty industry,” said Jan Boluminski, Managing Director at Envolved and co-founder of Payback, who supports Loyalty Prime as advisory board member.
East Ventures invests in Betaout
Betaout, a customer intelligence and marketing automation platform for e-commerce companies, has raised an undisclosed amount of funding from SEA focused East Ventures and angel investors, according to a press statement.
The funds will be used by Betaout to enhance its operations in Indonesia and other parts of South East Asia, expand clientele, and to focus on product development.
Ankit Maheshwari, CEO and Co-founder of Betaout said, “Indonesia is an important market for us and having the support and domain expertise of East Ventures, will help us in executing our vision of enabling e-commerce marketers across South East Asia to retain their customers and drive better ROI.”