BitX, that had recently re-branded itself as Luno, says the move will enable it to become a ‘more consumer friendly brand’, but South African entrepreneur Marcus Swanepoel, who founded this Singapore-based digital currency exchange, points out that the new name has more to it than meets the eye.
“Luno means ‘moon’ and represents the shared sense of excitement we and our customers have about this new industry. It also reflects our responsibility in helping people safely escape the gravity of the existing financial system. The moon also emphasises Bitcoin’s greater potential of open and equal financial access: no matter who you are or where you’re from, every night we all still see the same moon. It is one of the world’s only constants, and in many ways it is the world’s one true leveller,” he said in an interaction with this portal.