<article>Singapore-based cloud video production firm <a href="https://www.dealstreetasia.com/?s=90%20Seconds">90 Seconds</a> on Monday announced that it has raised $20 million in Series B financing backed by new and existing investors.</article>

Singapore-based cloud video production firm <a href="https://www.dealstreetasia.com/?s=90%20Seconds">90 Seconds</a> on Monday announced that it has raised $20 million in Series B financing backed by new and existing investors.
The latest funding round, which came nearly three years after 90 seconds raised $7.5 million in Series A financing, was backed by <a href="https://www.dealstreetasia.com/?s=SIG">SIG</a>, <a href="https://www.dealstreetasia.com/?s=Airtree%20Ventures">Airtree Ventures</a>, <a href="https://www.dealstreetasia.com/?s=Sequoia%20India">Sequoia India</a>, <a href="https://www.dealstreetasia.com/?s=Qualgro%20Venture Capital">Qualgro Venture Capital</a>, <a href="https://www.dealstreetasia.com/?s=Atami%20Capital">Atami Capital</a>, and <a href="https://www.dealstreetasia.com/?s=Right%20Click Capital">Right Click Capital</a>.
The startup claims to connect brands with more than 12,000 creators &#8212; videographers, directors, editors, animators, drone operators, photographers and so on &#8212; in over 160 countries and 900 cities. It plans to use the fresh funding to expand and enhance its creator network to provide brands with greater global coverage across major regions and key remote locations.
Launched in 2010, 90 Seconds has worked with more than 1,000 brands including Barclays, PayPal, Visa, Samsung, Sony, and Microsoft to produce video content.
According to a 2018 report by Publicis Media agency Zenith, global online video consumption will grow by an average of 9 minutes per day each year until 2020. The report added that consumers will spend 84 minutes a day watching online video in 2020, up 25 per cent from 67 last year.
The biggest challenge for brands these days is to cut through the noise and get the attention of customers and to engage with them, according to Sequoia Capital (India) Singapore principal Pieter Kemps.
“With video being the most engaging type of content, we have seen huge demand for new ways to produce video at scale,” he said.
But 90 Seconds said creating quality videos at scale for different devices and platforms remains a challenge for brands.
“90 Seconds addresses this gap by connecting brands with a large creator community and ensuring a fully digital production experience. Together, this allows brands to easily deliver great video content that tells a story, engages people, and drives results,” the company said.
90 Seconds founder and CEO Tim Norton said the firm has already created about 30,000 high-quality videos for social media and television, with an average 4.7/5 ratings from brands.
The latest round brings 90 Seconds’ funding raised to date to nearly $40 million. The company first raised $250,000 in its Seed Round in 2013, followed by another $650,000 in 2015. In April 2016, the company raised $10 million in its Series A funding round.
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The firm plans to use the fresh funding to expand and enhance its creator network to provide brands with greater global coverage across major regions.

Sequoia backs $20m Series B round for SG-based video startup 90 Seconds

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Sequoia backs $20m Series B round for SG-based video startup 90 Seconds

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