AirAsia's promising digital ventures provide little lift in crisis

AirAsia's promising digital ventures provide little lift in crisis

An empty AirAsia flight's economy class. Photo by JC Gellidon on Unsplash.

Before AirAsia Group could fully capitalise on the Asian middle-class boom, and morph into what founder Tony Fernandes characterised as the “Amazon of the skies,” the coronavirus pandemic scuppered its plans.

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