AirAsia Ride keen to unseat Grab, Gojek as ASEAN e-hailing champion

AirAsia Ride keen to unseat Grab, Gojek as ASEAN e-hailing champion

FILE PHOTO: AirAsia Group CEO Tony Fernandes speaks during a news conference at AirAsia headquarters in Sepang, Malaysia December 13, 2017. REUTERS/Lai Seng Sin

After beating the odds at disrupting the airline industry in Southeast Asia two decades ago, AirAsia is now attempting a similar coup in the regional ride-hailing industry, dominated by Singapore’s Grab and Indonesia’s Gojek.

AirAsia Ride is positioning itself to take on the giants and emerge as the top ride-hailing company by overcoming its competitors in five years, says Amanda Woo, chief executive of AirAsia SuperApp, which oversees the nonairline businesses. Besides e-hailing, she oversees AirAsia’s food and parcel delivery businesses as well as its duty-free and grocery segments.

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