Alibaba retires Ele.me brand in shift to instant retail

Drivers of the food delivery service Ele.me prepare to start their morning shift after an internal security check in Beijing, China, September 21, 2017. REUTERS/Thomas Peter

Bao Yunhong

08 December, 2025

Alibaba Ele.me

Printed by Unregistered user on Mon, 08 Dec 2025 01:53:51 GMT

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Alibaba retires Ele.me brand in shift to instant retail

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Alibaba retires Ele.me brand in shift to instant retail

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You may also like

Fate of Ele.me uncertain as Alibaba scales down 'non-core' offline operations

Alibaba's Ele.me signs wage, labour safety contracts as tech crackdown ends

Read more from Greater China

China proposes sweeping new rules to tighten listed company oversight

Alibaba to retire Ele.me brand amid instant-retail push