Alibaba leads $18m Series B in Swiss auto AR startup WayRay Visual from WayRay Facebook page. Shiwen Yap March 15, 2017 PremiumChinese internet giant Alibaba has led an $18-million Series B investments in WayRay, a Swiss developer of augmented reality (AR)-enabled car navigation systems. Continue reading this story with a subscription to DealStreetAsia. Subscribe Already a subscriber? Log in Should your colleagues be reading this article too? Contact us for corporate subscriptions at firstname.lastname@example.org.