Alibaba-owned food delivery firm Ele.me to spend $440m to fight competition

A courier of Ele.me food delivery smartphone application travels on his electric bicycle along a street in Shanghai, China, October 9, 2015. REUTERS

China’s Ele.me, the online food delivery company acquired by Alibaba Group Holding Ltd, will spend one billion yuan ($147.31 million) each month this summer on subsidies and marketing as competition in the sector reaches fever pitch.

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