The new offerings bring Didi into competition with investor Alibaba Group and technology peer Tencent Holdings.
Alibaba Group on Monday it will increase its stake in Hong Kong-listed Alibaba Pictures to 51%, taking control of the film unit’s board.
The ruling is part of an investigation that followed the deaths of two female Didi passengers in separate incidents earlier this year.
Singles’ Day, or Double 11, is the world’s biggest online sales event, outstripping the sales of U.S. shopping holidays Black Friday and Cyber Monday combined.
The move comes ahead of Singles’ Day which last year netted the firm over $25 billion in sales.
The company’s top rival, Tujia.com, raised $300 million in October 2017 and is backed by Chinese travel-giant Ctrip.com International.
Since returning to China, Liu has appeared at small signing events on behalf of the company but is yet to attend a high-profile public event.
The changes come less than a week after Jack Ma said he would step down as chairman of Alibaba in a year and hand the reins to CEO Daniel Zhang.
The subsidiary is registered in Hangzhou, home of e-commerce giant Alibaba Group Holding Ltd
Alibaba is beefing up Ele.me’s war chest at a time when top competitor, Meituan Dianping, is preparing for a $4-billion HK listing.