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Singles’ Day, or Double 11, is the world’s biggest online sales event, outstripping the sales of U.S. shopping holidays Black Friday and Cyber Monday combined.
The move comes ahead of Singles’ Day which last year netted the firm over $25 billion in sales.
The company’s top rival, Tujia.com, raised $300 million in October 2017 and is backed by Chinese travel-giant Ctrip.com International.
Since returning to China, Liu has appeared at small signing events on behalf of the company but is yet to attend a high-profile public event.
The changes come less than a week after Jack Ma said he would step down as chairman of Alibaba in a year and hand the reins to CEO Daniel Zhang.
The subsidiary is registered in Hangzhou, home of e-commerce giant Alibaba Group Holding Ltd
Alibaba is beefing up Ele.me’s war chest at a time when top competitor, Meituan Dianping, is preparing for a $4-billion HK listing.
Customers on Booking Holdings’ websites, including Booking.com and Agoda, will be able to hail Didi cars through existing apps as part of the agreement.
Lu is the latest in a series of high-profile AI experts to leave the company in the past year, amid fierce global competition for talent in the field.
The investment will make JD.com the second largest shareholder in Allianz China, said the insurance firm in a filing.