Alibaba leads funding for Indian video analytics startup Vidooly

Alibaba
Photographer: Gilles Sabrie/Bloomberg

Online video intelligence and analytics platform Vidooly has secured $2 million (Rs 15.08 crore) in a Series C round of funding led by Chinese e-commerce giant Alibaba and existing investor Times Internet Ltd, The Economic Times reported.

Alibaba has put in Rs 14.3 crore in the company while Times Internet has injected Rs 71 lakh.

Noida-based Vidooly had last raised $1.4 million from Gujarat Venture Finance Ltd, an Ahmedabad-based venture capital firm, in May 2017. At that time, the company said it will use the funds to expand business in India as well as overseas, including the US, Europe, and Asia.

It raised $1 million from Bessemer Venture Partners and Times Internet (through T-Labs) in June 2015.

Started in August 2014 by Subrat Kar, Ajay Mishra, and Nishant Radia, Vidooly offers a video analytics and intelligence platform used by digital media portals, YouTube content creators, multi-channel networks and brands, for tracking how videos do on YouTube, Facebook, Instagram and Twitter. The startup was incubated at T-Labs, an accelerator programme managed by Times Group.

Using big data and statistical modelling, Vidooly delivers insights and data on video consumption patterns. The software suite also offers features like video tag suggestions, best time to upload, search rank analysis, competitor tracking, subscriber behaviour analysis and influencer collaboration.

Voodly claims that currently more than 50,000 online video creators, 50 multi-channel networks, 50 plus multi-platforms and 20 brands/agencies use its dashboards on daily basis. It counts companies such as Group M and Mindshare, multi-channel operator Only Much Louder, media conglomerate Network18 and digital publishers ScoopWhoop, The Viral Fever, Video Gyan and The Quint among its clients.

Meanwhile, Alibaba has been aggressively scaling up in India, betting on a number of e-commerce, entertainment and logistics companies. Overall, it has invested about $2 billion in India.

Early last year, it led a $300-million funding round for BigBasket, India’s largest online grocery store. The Chinese conglomerate had reportedly invested Rs 224 crore ($35 million) in the logistics arm of FirstCry, Xpressbees, a year ago. In June 2017, Alibaba Pictures bought a majority stake in Chennai-based Orbgen Technologies Pvt. Ltd, which operates ticket-booking platform TicketNew.

It was also in talks to buy a minority stake in Sequoia Capital-backed Dailyhunt, a news aggregator and e-bookstore, Mint reported last year.

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