Amazon India taps grocery biz  to  expand  in  towns

REUTERS/Pascal Rossignol

Amazon India is doubling down on the fast-growing grocery business to attract more first-time buyers who are mostly from the non-metro cities and towns, a top company executive said.

In the past year, the US online retailing giant saw a sharp rise in first-time online shoppers, particularly from tier-II and III cities and towns. Around 65% of orders and more than 85% of new customers on Amazon India were from tier-II and beyond markets.

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