Amazon India to expand designer wear store

Amazon India will launch its “Crafted in India” online store this week, offering 3,500 handicraft products across 11 regions. Visual from Amazon website.

E-commerce firm Amazon India is expanding its online designer wear store and creating a specialty handicraft store as part of a strategy increasingly being adopted by online retailers to boost demand for products that don’t always sell briskly and customise their offering for individual users.

Amazon India (owned by Amazon Seller Services Pvt Ltd) will launch its “Crafted in India” online store this week, offering 3,500 handicraft products across 11 regions. The e-commerce firm will offer saris, shoes, handbags, jewellery and other handicrafts sourced from regional weavers and artisans.

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