Apple reports record sales of iPhone 6, 6s Plus in first weekend

A man holds an iPhone 6s Plus as the Apple iPhone 6s and 6s Plus go on sale at an Apple Store in Los Angeles, California September 25, 2015. REUTERS/Jonathan Alcorn

Apple said on Monday it had sold more than 13 million iPhone 6s and 6s Pluses during their first weekend on the market, setting a record for its marquee product.

The company beat its previous record of 10 million in sales for the previous generation of iPhones in its first weekend in 2014. This year’s results benefited from the inclusion of the Chinese market, where regulatory problems delayed the gadget’s debut last year.

Analysts had expected the company to sell 12 million to 13 million phones this past weekend.

“Customers’ feedback is incredible, and they are loving 3D Touch and Live Photos,” Apple Chief Executive Officer Tim Cook said in a statement. “We can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”

Analysts had said Apple was virtually assured to set a new record for iPhone sales with the inclusion of China, which many expect will soon be the company’s largest market.

But the figures announced on Monday suggest Apple’s iPhone sales were up overall, said FBR Capital Markets senior analyst Daniel Ives. He said the sales figures should ease investors’ concerns about how Apple will fare amid economic turmoil in China.

“Demand out of China looks white-hot,” Ives said.

Moor Insight & Strategy analyst Patrick Moorhead said the sales figures also suggested Apple seized some market share from Samsung Electronics Co Ltd , its chief rival in the smartphone market.

Apple said the new iPhones would be available in more than 40 additional countries starting Oct. 9, reaching more than 130 countries by the end of the year.

The iPhone 6s and 6s Plus arrived in stores on Friday, kicking off a sales cycle that will be scrutinized for signs of how much allure remains for the smartphone.

The company relies heavily on the sale of its flagship iPhones, which generated nearly two-thirds of its revenue in the latest quarter.

Shares of Apple were down 1.5 percent at $112.97 in early trading.

(Reporting by Julia Love; Editing by Bernadette Baum and Lisa Von Ahn)

Reuters

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.