Growing up in a coastal village in East Kalimantan, Utari Octavianty had seen firsthand the challenges faced by small fisheries in Indonesia. She and her co-founders, Farid Naufal Aslam and Indraka Fadhlillah, launched the fishery platform Aruna in 2016 to bridge the gap between fishermen and their customers and promote sustainable fishing practices.
Today, the company claims to be the largest integrated fisheries commerce firm in Indonesia, working with more than 40,000 fishermen across the archipelago. Along the way, it has also secured the backing of venture capital firms such as East Ventures, SMDV, AC Ventures and Prosus Ventures.
