UK-based Ascential acquires Chinese digital commerce solutions firm Yimian

UK-based Ascential acquires Chinese digital commerce solutions firm Yimian

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UK-based global information company Ascential on Thursday announced the acquisition of Shenzhen-based digital commerce solutions provider Yimian Data.

The Chinese firm, which has been rebranded Yimian by Ascential, has been integrated by the UK firm into its digital commerce insights and advisory subsidiary, Edge by Ascential.

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