Singapore-based advertising software provider AnyMind Group has set up a joint venture with Japan’s advertising agency SUNNY SIDE UP while Laos-based KiwiPay has signed a partnership agreement with Laos ministry and Central Bank.
AnyMind Group Creates JV With Japan’s SUNNY SIDE UP
AnyMind Group, a software provider for advertising and influencer marketing, has set up a joint venture with SUNNY SIDE UP, a Japanese communications firm that works with celebrities and athletes.
The JV, AnyUp, will leverage the company’s expertise through CastingAsia, an AnyMind’s multi-channel networking unit, and SUNNY SIDE UP’s content discovery and public relations service.
The JV also will accelerate AnyMind Group’s business development in Japan.
AnyMind Group, previously AdAsia Holdings, was formed in January 2018 and operates three business lines: AdAsia Holdings (advertising), TalentMind (human resource) and CastingAsia (influencer marketing).
Headquartered in Singapore, the company now has businesses in 11 markets and 13 offices in Asia.
KiwiPay join hands with Laos Central Bank
KiwiPay, a Laos-based payments provider, has signed an agreement with Laos Central Bank, Laos Ministry of Finance and the Lao Development Bank to provide an easy cashless solution for visa processing in Laos borders and cashless payment capabilities.
KiwiPay service has been in test in Vientiane’s Wattay International airport for some time to cater cashless payment of the visa process for Chinese tourists arriving in Laos using Alipay’s facial recognition feature.
Last year, more than 900,000 Chinese citizens visited Laos, with the government targeting more than 1.2 million Chinese tourists this year.
Kiwi Group CEO Gregory Schmidt said the company is testing the service with governments in several countries in Southeast Asia and seven countries in Africa.
Earlier this year Kiwi Group also established a joint-venture with Meal Temple Group, a food delivery startup.
