Asia Digest: Chinese snack maker Fly by Jing secures $12m; SG SaaS startup Houseware raises $2m

Asia Digest: Chinese snack maker Fly by Jing secures $12m; SG SaaS startup Houseware raises $2m

Fly by Jing products

Chinese food brand Fly by Jing has notched up $12 million in a Series B financing round, while Singapore- and California-based revenue analytics workbench Houseware has raised $2.1 million in a seed round.

Prelude Growth Partners backs Fly by Jing’s Series B round

Los Angeles-based Fly by Jing has notched up $12 million in a Series B financing round led by New York-based growth equity firm Prelude Growth Partners, which is its existing investor. 

Another US early-stage investor Pendulum also participated in the round.

“I’m so proud of the Fly By Jing team and how far we’ve come in four short years to transform the ‘ethnic aisle’ of the grocery store into a destination of bold, global flavours and innovation,” said Jing Gao, founder of Fly by Jing. 

“In the continued, unwavering support from the woman-led team at Prelude Growth Partners, combined with Pendulum’s dedication to underrepresented founders of colour, Fly by Jing has the kind of guidance and stewardship that will truly make it a household name. We look forward to partnering with our retailers to make our flavours accessible to even more people and to further our mission to evolve culture through taste.”

Founded in 2018, Fly by Jing is the first modern Chinese food brand that produces chili crisp in the US market. Its flagship product includes Sichuan Chilli Crisp, which are available for purchase on e-commerce platforms such as Amazon. 

Houseware raises seed round from Tanglin Ventures, others

Houseware has raised $2.1 million in a seed round led by local venture capital firm Tanglin Ventures Partners.

The round was participated by Texas-based fund GTMfund, early-stage investor Better Capital, and a group of angel investors from prominent SaaS companies, such as executives from Snowflake, Superhuman, Stripe, and Zendesk, among others. 

“The fundraise is a testament to our customers’ belief in Houseware. As the next chapter in Houseware’s journey unfolds, we’re laser-focused on solving the hardest problems across different revenue functions. Standing on a 10-year market and the ecosystem getting more involved by the day, we couldn’t be more excited to shape the future of a warehouse-native revenue engine for our customers,” said Divyansh Saini, co-founder and CEO of Houseware. 

Founded in 2021 by Shubhankar Srivastava and Saini, Houseware aims to help startups optimise and accelerate decision-making with its insights. The platform allows business owners to build data apps on Snowflake Data Cloud. 


Edited by: Joymitra Rai

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