Bain Capital sells 14% stake in Japan’s Bellsystem24 for $133m

Bain Capital
Logo of the Bain Capital is screened at a news conference in Tokyo, Japan September 28, 2017. REUTERS/Kim Kyung-Hoon

Buyout firm Bain Capital has sold a 14.43 per cent stake in Japan’s telemarketing firm Bellsystem24 Holdings to Toppan Printing for 15 billion yen ($133 million), according to a statement issued by the Japanese firm.

The printing firm will also acquire stock options from a former Representative Director, equivalent to a 1 per cent stake in the contact centre firm.

Following the transaction, Toppan Printing will become the second largest shareholder in Bellsystem 24, after Tokyo-based trading house Itochu.

Toppan Printing and Bellsystem24 Holdings also announced that they will work together to provide new services for a wide variety of industries, including local governments and financial institutions. The two partners will expand their business process outsourcing (BPO) businesses using artificial intelligence (AI) and robotic process automation (RPA), and increase their business scale domestically and across Asia, the statement said.

Bellsystem24, the country’s largest call centre outsourcing services provider, was set up in 1982. It was delisted from the Tokyo Stock Exchange in 2005. It employs about 20,000 operators at its 22 call centres nationwide.

Bain Capital bought a 100 per cent stake from Citigroup Inc in 2009 for about $1 billion before it sold a 49.9 per cent stake to Itochu for an undisclosed sum in 2014.

Last month, Bain Capital was reported to be exiting Japanese restaurant group SkyLark for $562 million. However, the deal has not been sealed yet.

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