China's bike rental firms show data is king, says BlackRock's Wiseman

China's bike rental firms show data is king, says BlackRock's Wiseman

People ride a tricycle and electric bikes past the Zhengyangmen gate in Beijing, China, on Wednesday, Dec. 2, 2015. Photographer: Qilai Shen/Bloomberg

China’s booming bicycle-rental industry is just one example of how data can make even the oldest of businesses lucrative, and failing to adapt can prove costly, according to the world’s largest asset manager.

The value in the business isn’t really in the bicycles themselves, the environmental benefit or their potential to ease pressure on public transport but in the information they produce, Mark Wiseman, global head of active equities at BlackRock Inc., said at a panel the Toronto Global Forum on Monday.

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