BNPL seen booming in SE Asia even as model faces testing times in mature markets

This is the first of a two-part series on the fledgling, yet fast-growing, BNPL sector in SE Asia.

The buy-now-pay-later (BNPL) model continues its upward growth trajectory in Southeast Asia — a region with a growing middle class and a 50% population outside the ambit of formal banking — with venture-backed startups dominating the scene. This is at a time when BNPL giants operating in more mature markets globally are facing headwinds ranging from mounting interest rates, tepid consumer demand and rising debt concerns.

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