Big Hit’s shares see strong retail investor demand but falls short of expectations

REUTERS/Brendan McDermid

Big Hit Entertainment, the management label for K-pop sensation BTS, saw robust but not spectacular demand in the first of two days of share offerings for retail investors, with sentiment hurt by increasing talk that the band’s members may have to complete military service.

In South Korea, all able-bodied men aged 18 or above are obliged at some point to serve in the military for about 20 months.

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