Fan frenzy builds up for boy band BTS group’s music label Big Hit IPO

BTS during an interview with host Jimmy Fallon on Sept. 25, 2018. Photographer: Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images

Kim Eun-hee wants to complete her collection of memorabilia of Korean boy band BTS by bidding more than $120,000 to buy shares in the group’s music label Big Hit Entertainment in South Korea’s hottest IPO, which could even shake money markets.

Fervour is building among die-hard South Korean BTS fans to secure at least one share of the K-pop band’s label as order books for next month’s listing opened this week.

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