Fan frenzy builds up for boy band BTS group’s music label Big Hit IPO

BTS during an interview with host Jimmy Fallon on Sept. 25, 2018. Photographer: Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images

Kim Eun-hee wants to complete her collection of memorabilia of Korean boy band BTS by bidding more than $120,000 to buy shares in the group’s music label Big Hit Entertainment in South Korea’s hottest IPO, which could even shake money markets.

Fervour is building among die-hard South Korean BTS fans to secure at least one share of the K-pop band’s label as order books for next month’s listing opened this week.

“I’m adding my support to BTS by buying shares; it will add onto my collection here,” the 51-year-old said in the BTS-themed cafe she runs in Seoul, which is filled with BTS merchandise, from a 47-inch wide photo of band member Jin to toys designed by the group.

Big Hit Entertainment is betting that going public will be a smash hit riding on the success of the seven-member band, which has become the first South Korean group to reach No.1 on the U.S. Billboard Hot 100 singles chart with catchy song “Dynamite.”

There is already insatiable demand for new share listings from South Korean retail investors – known as “Ants” – because government stimulus efforts to bolster the economy after the coronavirus crisis have flooded markets with cash.

Analysts predict Big Hit will take the crown as South Korea’s hottest initial public offering, one that the central bank is watching closely as a massive oversubscription for shares could send ripples through short-term money markets.

“Gross bids from retail investors could hit 100 trillion won ($85.23 billion), it’s the biggest fish of the year,” said Hwang Hyun-jun, an analyst at DB Financial Investment. “Liquidity party is still on, and the timing couldn’t be better as BTS has just topped the Billboard.”

ARMY OF ANTS

Big Hit is looking to raise as much as 962.6 billion won ($825.9 million) in the IPO that is set to be South Korea’s largest in three years.

The offering of about 7.1 million new shares is currently pegged at 105,000 – 135,000 won per share. The final price may be announced early next week or late Friday afternoon.

But the stock’s valuation is less of an issue for Kim and other BTS fans – who are called ARMY.

Kim and four other fans bidding for shares said they would be lucky to pick up just one share each, even if they place individual bids for tens of thousands of dollars, because of the expected strong retail demand.

South Korea’s Ants have been piling into one IPO after another this year.

The September listing of Kakao Games attracted 58 trillion won in bids from retail investors alone on orders of about 1,500 times the number of shares offered, setting a record.

Following the flood of orders for Kakao Games’ IPO, the overnight repo rate dipped to a three-month low of 0.38% on Sept. 3 as brokerages placed hundreds of billions of won in preorder deposits from retail bidders into the market, data from the Korea Securities Depository shows.

A Bank of Korea official said the central bank is currently “monitoring the short-term money market as an inflow of funds is expected in the IPO market.”

The Big Hit listing is also expected to make the seven BTS members multimillionaires, as CEO Bang Si-hyuk in August gave them 68,385 shares each.

‘DON’T KNOW MUCH ABOUT VALUATION’

Some BTS fans plan to buy Big Hit shares on band members’ birthdays or other anniversaries.

“I can see myself buying one on V’s birthday,” said Alice Park, referring to one of the band members. Park, a 28-year-old banker, is taking out a personal loan of “a couple of hundred grand” to make a bid.

Fans loading up on shares of music labels is not new to the K-pop scene.

Local media has reported that back in 2008, a fan of Girls Generation, an all-female group, bought shares in its label SM Entertainment <041510.KQ> for 22.5 million won and watched them rise more than 2,700% in three years.

Kim Seo-hyeon, a 12-year-old BTS fan in Seoul, has asked her parents to buy her one share so she could meet the members of the band at a future shareholders’ meeting.

“I don’t know about stock valuations. I know my oppas (BTS band members) are rich but I hope me buying shares make them even richer, so that they can buy something nice to wear, that would make me happy.”

Reuters

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.