China to tighten grip on algorithms used by big tech to monitor consumer behaviour

Photo: Markus Spiske

Chinese regulators are taking away a cornerstone for the business models of internet giants including Alibaba, Tencent and ByteDance — the use of algorithms to determine what users read, watch and purchase online.

Under new rules taking effect March 1, consumers will have the right to switch off algorithmic recommendations on apps and see or delete the keywords the algorithms use to target them.

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