China market regulator clamps down on live-streaming e-commerce

Photo: Pixabay

China‘s market regulator on Tuesday tightened scrutiny over the country’s booming live streaming e-commerce platforms, where internet influencers sell goods directly to consumers, citing concerns about poor quality products and misleading advertising.

The State Administration of Market Regulation (SAMR) recently met several live streaming e-commerce companies, which presented self-disciplinary measures, the agency said in a statement, without naming the firms.

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