Chinese retailer Miniso to double US stores betting on post-pandemic budget shoppers

Chinese retailer Miniso to double US stores betting on post-pandemic budget shoppers

FILE PHOTO: The logo of Chinese low-cost lifestyle and consumer products retailer Miniso is pictured in Tokyo, Japan August 10, 2018. REUTERS/Kim Kyung-Hoon

Chinese retailer Miniso Group will open a ‘flagship’ New York store and nearly double its US outlets this year, betting post-pandemic shoppers on a budget will snap up cheap but fun goods for homes and work like $10 soft toy cats and $4 staplers shaped like avocados.

At less than 60 outlets, Miniso‘s US presence will still be dwarfed by giant low-price retailers like Dollar Tree , as well as its own home Chinese base of nearly 3,000 stores.

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