<article><a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Maihuolang+Information+Technology">Maihuolang Information Technology</a>, operator of rural e-commerce platform <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=51mhl.com">51mhl.com</a>, has raised RMB 1 billion ($150 million) in a Series A funding round from <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Shenzhen+New+Industry+Venture+Capital">Shenzhen New Industry Venture Capital</a>, <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Weiji+Investment">Weiji Investment</a>, and <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Qianhai+GreatWall+Fund">Qianhai GreatWall Fund</a>.</article>

<a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Maihuolang+Information+Technology">Maihuolang Information Technology</a>, operator of rural e-commerce platform <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=51mhl.com">51mhl.com</a>, has raised RMB 1 billion ($150 million) in a Series A funding round from <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Shenzhen+New+Industry+Venture+Capital">Shenzhen New Industry Venture Capital</a>, <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Weiji+Investment">Weiji Investment</a>, and <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Qianhai+GreatWall+Fund">Qianhai GreatWall Fund</a>.
51mhl.com, launched in 2014, is a rural third-party e-commerce platform for agricultural specialty foods, farm supplies, electric motorbikes and parts and household appliances.
It operates in 23 provinces in China with 218 county offices and 28,500 village services stations, reported China Money Network, adding that it would use the new funding to expand its business to 1,000 offices and 30,000 stations this year.
In 2017, it will also launch logistics, training, and financial services to round out its &#8220;Internet+&#8221; network of services.
The emerging rural e-commerce market in China has become more competitive. In 2016, Alibaba Group Holding also partnered with China’s National Development and Reform Commission to establish 300 pilot programmes in rural villages and towns in three years, aiming to push the growth of e-commerce in China’s upcountry area and attract migrant workers to return to work in hometowns.
In the same year, <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Taoshihui">Taoshihui</a>, another rural-targeted e-commerce platform, secured RMB300 million ($46 million) in series A funding round from <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Ameba+Capital">Ameba Capital</a>, <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=CITIC+Capital">CITIC Capital</a>, <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=QF+Capital+">QF Capital</a> and Alibaba’s former chief operating officer Li Qi.
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Maihuolang has raised RMB 1 billion in Series A funding round from Shenzhen New Industry Venture Capital, Weiji Investment, and Qianhai GreatWall Fund.

China's rural e-marketplace Maihuolang secures $150m from Shenzhen funds

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China's rural e-marketplace Maihuolang secures $150m from Shenzhen funds

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